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Australian content in new media

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This is the record of a one-day seminar on Australian content in new media, held on 15 October 2001. With over 70 pages and 20 PowerPoint slides, it includes the views of key experts on the current state of play, the challenges and ideas for moving forward in promoting local digital content.

The purpose of this seminar was to share ideas and information about how to fund and stimulate content for new media. We know this is vital to Internet, streaming radio and video, multimedia, interactive TV, datacasting and the digital services starting now. But there seemed to be a vacuum in strategic thinking about this issue. Too many people are locked into ideas developed for film and TV. With an election, and a new government of one party or another coming around the time of this seminar, it was really important to get more forward- thinking ideas into the public arena.

Issues include:

  • What is the state of play on the Internet, broadband, game consoles, digital TV and wireless platforms? Does Australian digital content have a place on the new media platforms? What local content is already out there? What are people actually using?
  • What does 'content' mean in a new media environment, and how does this affect the ways in which we look at local content? What new forms of local content are enabled by interactivity? How important is re-purposing of existing content? What kinds of content do audiences want?
  • What is the cultural and economic importance of local content? What connection should there be between cultural policy and industry policy?
  • What mechanisms and policies are available to promote digital content?
    Can, and should, the regime for local content in broadcasting be ex-tended to new media? Are 'local content' laws possible in the Internet era? Are there any lessons to be learnt from other sectors?
  • What is the role for film and media support organisations: the ABC, SBS, FFC, AFC, Australia Council, and others?
  • How do we marshal the local talent? How do we attract investment? What realistic strategies can Australian players and government pursue?

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