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Kim Dalton
Opening Remarks – Kim Dalton, CEO, AFC
I wanted to set out for you three fundamental areas of concern which we believe should underpin and inform this review. …
1. Rationale for Australian content regulation
Firstly, we must restate and recommit to the fundamental rationale for an Australian content standard. This must be our guiding principle and as an industry we must deliver against it. Like many nations, Australia has seen the broadcast of local content as an essential role of the television system. It is an essential public interest obligation of privately owned television, in return for continued spectrum access and protection from competition. The object is to ensure that the culture of the nation is represented on our screens and to encourage the expression of creativity. …
2. Economic state of broadcasting
Secondly, establishing the appropriate level of financial contribution on the part of the networks, and the capacity to pay it, must be the primary economic factor or test in designing and refining the content standard. We are all in agreement that standards have been set in order to establish an output of programs which are distinctively Australian and which meet the needs and interests of Australian audiences. The corollary of this must be the recognition that those programs come at a cost and that our broadcasting system must be designed in such a way that broadcasters are able to make an appropriate contribution to these costs. …
3. The content standard and industry support
The third principle relates to the role the content standard plays in the development and growth of the Australian film and television industry. The importance of content regulation to the development of the screen production industry cannot be overestimated. It not only creates the opportunities for production, the development of skills and the supporting infrastructure, but it also creates a growing and increasingly strong domestic television market: a market in which broadcasters compete for audiences and in which producers compete to supply broadcasters with high-rating and cost-effective programs. …
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