Network Insight Institute

Interactive TV and datacasting: How to make it happen?

This seminar was held in Sydney on 16 October 2001. Digital TV and interactive TV (iTV) are both growing, but they are still very small; much smaller than would have been predicted three years ago. The seminar was held to track progress, identify the obstacles, and work out how to build up the new services. It crossed the boundaries between engineers, content developers and TV networks.

Issues included

• What do the current laws and standards already allow? (You will probably be surprised to learn how much is possible, despite the datacasting meltdown.)
• What is technically possible, given existing and new systems and standards, and the state of the art in delivery and manufacturing around the world?
• What shifts are occurring in the strategic settings of the television industry globally?
• What are other people planning and trialling in Australia and the rest of the world?
• What strategies and policies need to change?
• What does interactive TV mean from a customer viewpoint?

Contributors

To read extracts from each of the contributors click on the links below:

Preface, Mark Armstrong, Director, Network Insight

Session 1: Planning for new services in light of world trends

Clive Morton, ntl
Mark Hughes, Accenture
Andrew Cohen, Io Research
Discussion

Session 2: Local issues and trends

Rob Nicholls, Gilbert & Tobin
Ian McGill, Allens Arthur Robinson
Jason Romney, itv world
Discussion

Session 3: What private strategies and public policies need to change?

Dr. William Atkins, malcolm long associates
Prof. Duane Varan, Interactive Television Research Institute
Malcolm Alder, KPMG
Discussion

Session 4: Practical experience and where it leads

Kim Anderson, Nine Network
Ian Carroll, ABC TV
Liz Norris, Optus
Discussion

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