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Digital TV conversion: past the tipping point

Date: Monday, 18 August 2008

This seminar brought together experts from management, transmission, government, marketing and production to share insights into: what is happening now, how this TV revolution is being managed; and what it means for households, creativity, programmers, manufacturers, retailers and the equipment industry.

Seminar Program
SESSION 1 (2:00 – 3:00)  The state of play
Andy Townend, Deputy Secretary, Department of Broadband, Communications & the Digital Economy and Executive Director, Digital Switchover Taskforce
Tim O'Keefe, Australian Digital Suppliers Industry Forum & DBC (click here to download slides)

SESSION 2 (3:30 – 4:25)  Consumer reception, equipment and installation
Steve Mannion, GM Sales & Marketing, Hills Antenna & TV Systems (click here to download slides)
Gary Brown, Business Dev. Manager, Visual Products, Harvey Norman (click here to download slides)

SESSION 3 (4:30 - 6:10)  Channels old, new and digitalised
Chris Williamson, Head of Digital, WIN Corporation
Brian Gallagher, CEO, Full Circle Media
Kim Dalton, Director of ABC TV (click here to download slides)

Issues:
Over 40 per cent of homes now have a digital receiver.  The analogue switch-off is likely to start in 2010.  How to finish this, the largest consumer switchover of anything since decimal conversion in 1966?  What about the new digital channels and the appeal of HDTV?  What kinds of programs will be attractive and viable? How can networks extend and promote digital broadcasting via Freeview, TiVo, subscription networks and other platforms? 

These are some recent policy changes which bring us to this point:

  • The green light for commercial broadcasters to offer extra SD multichannels in 2009.

If you are interested in future digital media, but not in these aspects, be assured that this was the first of a number of half-day events to deal with subscription TV, IPTV, the role of national broadcasters and other issues. 


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