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Digital Action, Licence A and Licence B
Some of the new services licensed in 2007 will be narrowcast, some will be mobile, and some will be extra services of current channels. How will this work, within the growing thicket of digital TV regulation? Where will the revenue come from? Who will be eligible for a licence?
How soon will all the audience be equipped for digital? How far have we advanced already in digitalisation, and what of the new Digital Action Plan? This seminar tried to help everyone understand the next steps and the long term prospects for digital TV: business, planning, licensing and regulation.
The seminar did not deal directly with the pending changes in control and ownership of media, new and old. They will be covered in a separate event.
Click here to download the program.
Program (including slides and speeches where available):
SESSION 1 (9:15-10:45) The Digital Action Plan: challenges, plans and progress on digitalisation of Australian households
Ian McGarrity, Chairman, Digital Broadcasting Australia (slides)
Tim O'Keefe, Coordinator, Australian Digital Suppliers' Industry Forum (slides)
Julie Flynn, CEO Free TV Australia (speech)
- electronic in-home issues affecting viewers and consumers
- impact of the Digital Action Plan and new policies made last year
- assessment of progress on digital take-up, and what has to happen when for analogue switch-off
SESSION 2 (11:15-1:00) Licences A and B: what are the rules?
Giles Tanner, General Manager Inputs to Industry, ACMA (speech) (slides)
Louise Capon, Partner, Freehills (slides)
Caroline Lovell, Partner, Clayton Utz (slides)
- Programming, planning and technical issues for the licences
- Licence allocation, auction and regulation
- Boundaries and definitions of narrowcasting, datacasting, mobile and other key concepts
- Special access and ACCC rules for the multiplexes.
SESSION 3 (2:00-3:30) What channels might realistically happen, and when?
Anne Parsons, CEO, MediaCom
Alex Pollak, Senior Media Analyst, Macquarie Equities
- What kinds of channels could start service, and how quickly?
- Experience from the Digital 44 and DVBH mobile trials, and from overseas
- What kinds of players, new and old, might bid for which licence; in what kinds of consortia?
- Likely revenue streams, and how long they might take to grow?
SESSION 4 (4:00-5:30) Analysis of A and B from different broadcasting perspectives
Bruce Meagher, Director of Strategy & Communications, SBS
Mark Hughes, Digital media strategy, Seven Media Group (slides)
Barry Melville, General Manager, Community Broadcasting Association (speech)
Deanne Weir, Group Director, Corporate Development & Legal Affairs, AUSTAR
Four experts discuss the proposed channels and their prospects. They represent a depth of experience from different sectors including telecommunications, community and public broadcasting, subscription TV, free TV, research and government.
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