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3G content & mobile devices

Date: Tuesday, 3 May 2005
Venue: Clayton Utz, Sydney

Issues (very briefly):
3G take-up in 2005 marks a new era in communications, with mobile devices such as phones and PDAs becoming major channels to the consumer.  They will provide some of the content which has previously been confined to the Internet, TV and radio.  The shackles of first and second generation mobiles have now been removed. This seminar looked at ways to help the creation of content from all sources, including new enterprises and application developers, and existing media and Internet.

We are preparing a printed record of the seminar.  Until it is published, you may find it helpful to look at some PowerPoints and notes from the speakers, as shown on the program below.


SEMINAR PROGRAM

SESSION 1 (9:30-11:00) Australia's 3G experience, and the lessons
Nigel Dews, Director - Sales, Marketing & Product, Hutchison Telecoms
Steve Watson, General Manager Portals, Content and Entertainment, Legion Interactive
Jason Romney, Managing Director, iTV World

  • How to get from here to there? The market transition from 2G/2.5G to 3G
  • Handsets, current and future: what they mean for viable content
  • How can existing players in Internet, broadcasting and film interwork with 3G providers?
  • For Australian content creation businesses to thrive, what barriers need to be removed?
 
SESSION 2 (11:25-1:00) Meeting consumer demand
Chris Flintoft, Manager, Wireless & Broadcast, Hyro
Mark Hughes, Partner, Communications & High Technology, Accenture
Rohan Lund, Head of Strategy & Investments, Seven Network
  • How much will be user-created content such as photos and video telephony, and how much will be voice and data?
  • Is the small screen a real limit on 3G movies, sport and games; and are user devices morphing into something else?
  • Competing payment models including pay-per-view and the adviser funding
  • Does 3G compete or complement platforms and devices such as palm PCs, iPods, DVB-H and digital radio? 

SESSION 3 (1:55-3:20) Censorship, community standards and regulation
Caroline Lovell, Partner, Clayton Utz
Page Henty, Special Counsel, Allens Arthur Robinson
Professor Reg Coutts, Managing Director, Coutts Communications
  • The various roles of the ACA, ABA, ACMA, OFLC, TISC and others who may govern 3G content.
  • Is there some rational way to remove the overlaps and uncertainties affecting service development on various mobile platforms, while still protecting community values?
  • What are the main practical dangers posed by 3G devices, and is there any protection against DIY offensive content? 

SESSION 4 (3:40-5:00) New services and how to fund them
Martin Dalgleish, CEO Convergent Media, PBL
Pippa Leary, Product & Marketing Director, News & Content, Fairfax Digital
Graham Gordon, General Manager - Wireless Consumer Services, Telstra
  • What services might 3G be offering by July 2006?
  • What are the funding formulae and co-operative structures to meet this challenge?
  • How to grow the pie whilst ensuring creators, distributors and carriers enjoy a share?
  • How can telcos and media companies adapt their culture and metrics to the 3G world?

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