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Kim Anderson
Media Executive, Founder and Director of thereadingroom.com
Kim Anderson's career spans book, magazine and newspaper publishing, as well as online media, mobile and free to air television in digital and interactive formats. She was General Manager of Southern Cross View until 2007. Before joining Southern Star, she was Director of Strategy and Technology at the Nine Network, where she was responsible for the strategic and wireless development of existing and new television formats, including viewer engagement strategies using wireless and premium services, and the first fully interactive sporting applications on digital television. Before that, Kim was Director of Business Development for PBL where she was seconded to ninemsn to develop and implement strategies for both the marketing and content divisions – of what is now Australia's most popular and profitable web portal.
In 1995 Kim returned from the US where she was VP and Publishing Director of Harper Collins Interactive, part of the News Corp Group, based in New York. She was instrumental in establishing the Advanced Media Group, set up to integrate and work with the other News Corp companies in order to develop a new media strategy. Originally based in Sydney as Non-fiction Publisher for HarperCollins, Kim has worked for publishers including John Fairfax and Sons, Prentice Hall, Grolier and Kevin Weldon and Associates.
She is also a Fellow of Senate of the University of Sydney, and on the Board of Directors of the Sax Institute. She has lectured part time in Publishing at Macquarie University is a retired member of the Expert Advisory Committee (Humanities) for the Australian Research Council.
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