Network Insight Institute
CEO, Southern Star Entertainment
Kim Anderson joined Southern Star as Chief Operating Officer in September 2004. Her career spans a wide range of media development including book, magazine and newspaper publishing, online media, mobile and free to air television including digital and interactive formats. For the past four years Kim has been Director of Strategy and Technology at the Nine Network, where she was responsible for the strategic and wireless development of existing and new television formats, including viewer engagement strategies using wireless and premium services, and the first fully interactive sporting applications on digital television. Prior to this Kim was Director of Business Development for PBL where she was seconded to ninemsn to develop and implement strategies for both the marketing and content divisions – of what is now Australia’s most popular and profitable web portal.
In 1995 Kim returned from the US where she was VP and Publishing Director of Harper Collins Interactive, part of the News Corp Group, based in New York. She was instrumental in establishing the Advanced Media Group, set up to integrate and work with the other News Corp companies in order to develop a new media strategy.
Originally based in Sydney as Non-fiction Publisher for HarperCollins, Kim has worked for a variety of book publisher and Newspaper proprietor, including John Fairfax and Sons, Prentice Hall, Grolier and Kevin Weldon and Associates.
Kim has also lectured part time in Publishing at Macquarie University and has written for major newspapers and magazines. She is a member of the Expert Advisory Committee (Humanities) for the ARC and a member of the University of Sydney Senate.
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