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David Gibbs

Executive Director, dSales


David has spent much of his career at the intersection of technology and business.

Following 5 years with Honeywell Control Systems on the Project Management and then Sales side in Australia, David moved to the UK for further studies and then joined McKinsey & Company where he spent 11 years working across Europe, North America and Asia in a combination of the telecommunications and financial services sectors.

In 1996 David left McKinsey & Company to pursue initiatives in the emerging online space.  After exploring a number of potential vertical markets David founded eChoice.com.au in Australia.  eChoice started as a joint venture with a US participant in the online lending space, but quickly became an independent entity focused on making mortgage sales work online.  eChoice is now Australia's leading online mortgage broker and the lessons on how to initiate and close 'sales' for complex products across a mix of online, contact centre and face-to-face interactions form the basis for some of dSales approaches.

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